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Analyses, articles and perspectives — on both sides of the Atlantic.

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Latest articles

  1. U.S. Location Selection: Texas, the Southeast, or the Midwest?

    Which U.S. region fits your business model? A straightforward comparison of Texas, the Southeast, and the Midwest for greenfield and acquisition projects.

  2. Automation in the U.S.: A Market with Significant Catch-Up Potential and Growing Urgency

    38,000 industrial robots were installed in the U.S. in 2025 — a growth rate of 11%. What this means for European companies with U.S. ambitions.

  3. Interim Management for U.S. Subsidiaries: Local Leadership on a Defined Timeline

    Operational challenges at a U.S. subsidiary can only be managed to a limited degree from Germany. How interim management builds the critical bridge.

  4. U.S. Site Selection: Why Making the Right Choice Requires More Than Proximity to Customers

    Taxes, labor markets, infrastructure, and incentive programs vary considerably across U.S. states. What decision-makers should consider when entering the market.

  5. German Investments in the U.S. Drop 65%. Yet Companies Already in the Market Continue to Reinvest.

    German foreign direct investment in the U.S. fell 65% in the first half of 2026 — yet established companies continue to reinvest. What this means strategically.

  6. U.S. Electric Mobility: A Strategic Supply Chain Opportunity for German Automotive Suppliers

    The U.S. EV market is growing despite headwinds. For German technology leaders under pressure, concrete supply chain opportunities are emerging — but only for those who act now.

  7. U.S. Market Entry: Joint Venture, Greenfield, or Acquisition – Which Model Fits?

    Three entry models, three risk profiles: a structured comparison of greenfield, acquisition, and joint venture helps you make the right call for the U.S. market.

  8. U.S. Manufacturing Technology: Structural Demand Boom Creates Opportunities for German Machine Tool Builders

    Orders for manufacturing technology in the U.S. rose 31.9 percent over five months. What is driving this trend—and what it means for German equipment suppliers.

  9. Entering the U.S. Market: Three Strategic Decisions for German Mid-Market Companies

    Product quality alone is not enough to succeed in the U.S. market. Three critical factors that Pegasus Partners has identified from hands-on experience.

  10. US CHIPS Act: Opportunities for European Specialists

    The US CHIPS Act is mobilizing $52.7 billion for new semiconductor fabs. What this means for European suppliers and market entry into the United States.

  11. Legal Entity for U.S. Market Entry: Branch, LLC, or Inc.?

    Which legal entity is right for entering the U.S. market? A straightforward overview of the LLC, the Inc., and why a branch office and S-Corp are off the table.

  12. US Manufacturing Market 2025/26: What Lies Behind the Headlines – and Why the Time to Act Is Now

    $232B in investment, 8.2% growth in orders: US manufacturing is expanding structurally. What this means for German mechanical engineering companies.

  13. US Market Entry: Who Ultimately Owns Your US Customer?

    Distributor, sales representative, or proprietary US entity – the choice of sales structure determines who holds the customer relationship. An executive overview.

  14. Tariff Policy Under Trump: What Mid-Market Companies Need to Know Now

    Benedikt Ibing, Managing Partner of Pegasus Partners, discusses the concrete implications of Trump's tariff policy for the mid-market in an interview.

  15. Benedikt Ibing in Interview: U.S. Expansion – Acquisition Over Greenfield

    Benedikt Ibing, Managing Partner of the Pegasus Group, on M&A strategy, cultural pitfalls, and the opportunities the U.S. market holds for mid-sized companies.

  16. The U.S. Market in Transition: What the Inflation Reduction Act Means for German Mittelstand Companies

    Benedikt Ibing in conversation with Gabor Steingart on the gravitational pull of the Inflation Reduction Act on German companies and the opportunities and risks of the U.S. market.

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